Saving Energy Actually Increases Sales
According to Context Marketing and Noesis Research’s recent study, “Brand Virtue as a Competitive Asset,” three out of four consumers report they are willing to pay more for brands they see as behaving responsibly. Of those willing to pay more, around 40 percent said they would pay as much as 10 percent more, and another 30 percent say they are willing to pay a premium higher than 10 percent. Bob Kenney, Context Marketing principal commented “Today`s consumers increasingly expect brands and companies to help change the world, even if only in small ways.”
One of the easiest and most cost-effective routes to social responsibility is updating out-of-date lighting systems. According to the Energy Cost Savings Council, energy–efficient lighting projects pay for themselves in just 2.2 years and generate an average 45% return on investment. Yet, 80% of existing commercial buildings operate lighting systems installed before 1986. And now it’s been documented that sales will increase, too.
Interested in increasing sales by updating out-of-date lighting, read our lighting retrofit guidelines.
Also, a complete copy of the study, “Brand Virtue as a Competitive Asset,” is available at www.contextmarketing.com.
